Creating, editing and publishing more than 50 music videos in 12 hours, all based on suggestions from fans, might seem crazy, but crazy can be fun, and crazy fun was an invitation that performers from Chicago’s world famous comedy troupe, The Second City, couldn’t resist.
Second City Communications partnered with Nissan and invited fans to “An Improv-tastic Road Trip” featuring musical improv using the next-generation Nissan Pathfinder as the central element. A total of 51 Videos debuted on Monday, August 20, on the official Nissan Pathfinder Facebook page.
“Nissan is no stranger to innovation and we’re excited that they selected Second City Communications as a partner to help generate buzz for the all-new 2013 Pathfinder,” said Tom Yorton, CEO of Second City Communications. “This campaign will be fun, energetic and bold.”
At day’s end, the brand received nearly 6,000 visits to its Nissan Pathfinder Facebook page and tens of thousands of views on the videos, and nearly 1.5 million impressions on Twitter.