Nissan announces NISMO expansion

Nissan is working to turn its Nismo line into a legitimate sub-brand.

Nissan plans to model its performance after the Mercedes-Benz’s AMG and Lexus’ F-Sport line. They plane to make a noticeable increase in performance and obtain a more sporty suspension so it is easier to handle. Nissan wants to differentiate their product from their competitors and make the brand more appealing to you and me.

Nissan is investigating a line of low-volume vehicles and the first of which being the Juke Nismo. The Juke Nismo is expected to launch next year.

There is no word yet which other models will be a part of the Nismo expansion. Nissan executives have stated that in order for a vehicle to join the Nismo brand, they would have to meet certain criteria. Nissan plans to announce those in early 2013.

For more information on the Juke Nismo and when you can buy one, check out Lewis Nissan for all the details.

Leave a Reply

Your email address will not be published. Required fields are marked *