It’s not unusual at Nissan to define and maintain design intention for a new vehicle with an array of 3-D objects. Some of the objects designers have been inspired by in the past include a bulldog with sunglasses, a shark fin, a motorcycle tank and a windmill.
Francois Farion, senior manager, Nissan color and design strategy, said “Objects for us designers are very important. They allow us to communicate very well our design intention and to keep that intention all along the project.”
The first object Farion talks about is a shark fin. One of the designers watched an in-depth documentary on sharks. The designer wanted to take the 370Z and apply the sleek shape of the shark fin going into the water to the sports car going through the air. Next is the bulldog with sunglasses. The idea was for the Cube to have an unusual shape. They took the Cube and made it very planted like a bulldog’s stance and the front reminded them of sunshades. The windmills are for the project Resonance which was supposed to convey the highest technology available. They wanted to use shapes that would really express fluidity and a modern style. Lastly is the motorcycle tank which expresses the inside of the Juke. The designers wanted to have an interior that was different than others, specifically the instrument panel. They took the center console and added the body color and added a shape so that it was comfortable to rest your knee on it. With this interior, it gives the car more character.
Farion went on to say “The objects – we have to look for them and find them everywhere. To work like this in 3-D, gathering objects and putting them together in a meaningful way, is really unique to Nissan as far as I know.”