Everyone knows that the truest measure of a company or a brand’s worth is customer satisfaction. If your customers don’t like your product, then you simply aren’t doing it right. Nissan doesn’t have to worry about that problem, though; the manufacturer focuses intensely on providing customers with the best possible products and service. This focus has been paying huge dividends, too: in a J.D. Power Sales Satisfaction Index (SSI) Study, Nissan rose sixteen index points, pushing it ahead four ranks.
This marks the third straight year Nissan has seen gains in customer satisfaction. The company has seen an overall increase of 63 points in the SSI study over the last three years. “In order to meet our growth targets in the U.S., it is imperative that Nissan and our dealers offer both great vehicles and a great experience for our customers,” Nissan’s chief customer officer and vice president of the Customer Quality and Dealer Network Development, Leon Dorssers, said. “Our rapid improvements in the J.D. Power SSI study show that our efforts to that end are paying off, and we remain fully committed to becoming one of the industry leaders.”
We take Dorsser’s promise of great customer service very seriously here at Lewis Nissan. Come see us and we’ll show you the excellent treatment that has us shooting up the SSI study ranks year after year.