Sometimes, you need a little help from your friends—or in Nissan’s case, Amazon.com. In a new joint marketing ploy, the two companies came together to plant a mysterious, massive Amazon locker in the middle of San Francisco. The locker, which goes by the name “Giant,” was first spotted last week near the city’s Ferry Building, causing many people to question what its purpose was. These questions were soon answered when a large Nissan logo appeared on the structure with the hashtag #giantlocker.
The two companies are asking passerby to comment about the locker using the hashtag. Those who participate receive the chance to earn a code that opens the doors, enabling them to win a variety of prizes, including Amazon music downloads. One participant will even win the change to win a new Nissan Rogue!
While we might not have a giant locker here in Beckley, West Virginia, you can still stop by Lewis Nissan and take a 2014 Nissan Rogue out for a test drive! We promise, you won’t need a secret code to do it.