The Nissan GT-R and Usain Bolt were as easy match due to the fact the Usain owns a Nissan GT-R. So when he isn’t running 100 meters in only 9.8 seconds, he can jump in his Nissan GT-R to go blazing speeds of 60 MPH in an amazing 2.8 seconds.
Nissan believes the “WHAT IF_” campaign has the legs to go the distance and announced that it has signed Bolt as its global anchor. In this high profile multimedia campaign, Nissan is provoking consumer curiosity with intriguing headlines, visually arresting imagery and innovative installations. This first ad featuring Bolt and the Nissan GT-R started appearing in major airports around the globe on June 1st.
The campaign is set to run over the next couple years, using different technologies and high profile items and people to intrigue interest and spark thought into consumers truly evoking their thoughts to ask “What If?”