The dynamic new look of Nissan’s V-Motion design language has been key to the success of vehicles like the new Murano and Maxima. From the aerodynamic floating roof and kick up waist line to the distinctive look of boomerang lamps and the V-Motion grille, few vehicles on the road can compete with Nissan’s new look in terms of style and seductiveness.
With the debut of the Nissan Vmotion 2.0 concept earlier this month at the 2017 Detroit Auto Show, it is clear that Nissan is aiming to put even more distance between itself and its competitors in terms of heart-stopping looks.
“Technology is evolving. So is design. At Nissan, we see design as the ultimate expression of how customer see themselves, but also an expression of the vision and values of our brand,” Shiro Nakamura, Senior Vice President, Chief Creative Officer, Nissan Motor Co., Ltd. “Vmotion 2.0 previews what the future designs from Nissan will be. And it is an insightful proposition of what the future sedan could be in the coming years.”
The Vmotion 2.0 concept advances the look of V-Motion with the evolution of the V-Motion grille, which takes on a 3D shape for a more textured face. The floating roof is threaded with silver accents and a carbon fiber finisher that accentuates the aerodynamic shape, and the look of the body is pronounced by sharp character lines that run from the rear fender up to the bold vents in the front, which are part of Nissan’s “Emotional Geometry” design language.
There are enough cool aspects of the Vmotion 2.0 concept that we could go on and on—from the outward-swinging front and rear doors to the “Gliding Wing” design of the dashboard to the ProPILOT graphic user interface to the fact that the emblems on the front grille and rear diffuser glow when the vehicle is in motion.
Being that a picture is worth 1,000 words, we invite you instead to feast your eyes.
So impressive was the Nissan Vmotion 2.0 that it won the coveted EyesOn Design Award for Best Concept Vehicle, a prize bestowed only upon the industry’s most forward-thinking concepts. Here’s hoping that Nissan makes the futuristic look of its latest concept a reality sooner rather than later!