Nissan Leaf will attempt to take world speed record. . . in reverse.

At the upcoming Goodwood Festival of Speed at the Goodwood House, West Sussex, England, Nissan will take a chance at the reverse world speed record, in not the GT-R, not the Altima, but the Nissan Leaf.

Because Electric Vehicles like the Leaf power their wheels directly from their electric motors, therefore, in theory the EVs should be able to move just as fast in reverse as they do moving forward. To test the idea, Nissan is bringing the Leaf to Goodwood where its stunt driver Terry Grant (who drove the Nissan Juke on two wheels up the hill at Goodwood last year) will attempt to drive the entire course backwards.

The Goodwood circuit is known for its considerable amount of twists, turns, peaks, and dips and will pose a great deal of danger to the one mile distance that the record will travel.  So much that this is not Nissan’s first time considering the idea. Last year the idea was scrapped after deeming it too risky, but this year Terry Grant and the Nissan Leaf will go through with the Guinness World Record breaking attempt.


The 2013 Nissan Altima is ready, are you?

Nissan unleashes the first wave of the all-new 2013 Nissan Altima commercials and ads. With the 2013 Nissan Altima promising to average 38 miles per gallon on the highway, making it the best-in-class for a non-hybrid car, Nissan has a lot to be excited about.

The 2013 Nissan Altima also had a slight remodel as well as other improvements including a lighter and strong frame, more horsepower, which means quicker acceleration, and many others.

To check out some of the new features, take a look at the first four of Nissan’s all new 2013 Nissan Altima commercials.


Wisconsin cracks down on grey market vehicles, crushes 2 Nissan Skylines

A man in Wisconsin was recently prosecuted for owning and attempting to sell two Nissan  Skylines.  According to Stevens Point Journal, in 2010, the state government orchestrated a sting to catch Justin Beno selling two Nissan Skyline models, one of which played a role in the Fast and Furious franchise.

The Wisconsin Department of Transportation set up a sting in order to try and crack down on any grey market vehicles. An investigator found both the 1995 and 1996 Nissan Skylines for sale. After the investigator inquired about the vehicles being titled, Beno replied that they were not but they could be taken to Florida to be titled and then brought back to Wisconsin and re-titled. That was all that the Wisconsin Department of Transportation needed to hear.

The government seized both Skylines and charged Beno with multiple offenses that included  two felony counts of conspiracy to commit fraud, one felony count of owning a vehicle without a vehicle identification number tag and two misdemeanors tied to those missing VIN tags.

Brown County Deputy District Attorney Dana Johnson offered Beno a plea deal wherein he would accept the misdemeanor charges and give up both fully restored Skylines. Beno tried to bargain to pay the fines and find suitable buyers overseas for both Skylines, as he had restored them himself, but the Prosecutor declined. Both cars are to be crushed and sold for scrap.


It’s a sad day in the world of Nissan lovers, as we lose two more Nissan Skylines, which are becoming more rare by the day.

News Source: Stevens Point Journal


Nissan begins global WHAT IF_ campaign

Nissan is unraveling their new and first ever global campaign, which partners the Olympic Gold medal winner, world sprint record holder, and “world’s fastest man”, Usain Bolt and the Nissan GT-R.

The Nissan GT-R and Usain Bolt were as easy match due to the fact the Usain owns a Nissan GT-R. So when he isn’t running 100 meters in only 9.8 seconds, he can jump in his Nissan GT-R to go blazing speeds of 60 MPH in an amazing 2.8 seconds.

Nissan believes the “WHAT IF_” campaign has the legs to go the distance and announced that it has signed Bolt as its global anchor. In this high profile multimedia campaign, Nissan is provoking consumer curiosity with intriguing headlines, visually arresting imagery and innovative installations. This first ad featuring Bolt and the Nissan GT-R started appearing in major airports around the globe on June 1st.

Nissan What IF_ Campaign video

The campaign is set to run over the next couple years, using different technologies and high profile items and people to intrigue interest and spark thought into consumers truly evoking their thoughts to ask “What If?”