Comedy and Music Generates Pathfinder Buzz

Creating, editing and publishing more than 50 music videos in 12 hours, all based on suggestions from fans, might seem crazy, but crazy can be fun, and crazy fun was an invitation that performers from Chicago’s world famous comedy troupe, The Second City, couldn’t resist.

Second City Communications partnered with Nissan and invited fans to  “An Improv-tastic Road Trip” featuring musical improv using the next-generation Nissan Pathfinder as the central element.  A total of 51 Videos debuted on Monday, August 20, on the official Nissan Pathfinder Facebook page.

“Nissan is no stranger to innovation and we’re excited that they selected Second City Communications as a partner to help generate buzz for the all-new 2013 Pathfinder,” said Tom Yorton, CEO of Second City Communications.  “This campaign will be fun, energetic and bold.”

At day’s end, the brand received nearly 6,000 visits to its Nissan Pathfinder Facebook page and tens of thousands of views on the videos, and nearly 1.5 million impressions on Twitter.

Nissan Z- The Return of the Z

After a long awaited hiatus, the Nissan Z returns. This time with a whole new attitude and design. Are you ready? Because here we go!!

Renault’s purchase of Nissan came with a promise from Carlos Goshen claiming he would build the Nissan Z… He delivered on that promise. In August of 2001 Nissan introduced the Z Concept at the North American International Auto Show. It was bright orange, catching the eye of everyone with it’s squat, long hood, that was a result of a Nissan design studio battle. Shortly after the Nissan Z Concept would go into production, with a targeted base price of only $30,000.

The newest Nissan Z Car was released in the summer of 2002. The 350Z. It had a quick success. An improved 3.5 Liter V6 engine that produced 287 HP and 274 Lb-Ft. of Torque originally powered the New Nissan 350Z. Nissan also conquered another mark, by releasing the 350Z at only $26,000, well below the $30,000 mark they had set during the concept period. The 350Z was released as only a two-seater hard top in 2002.

Over the next few years many trims were released, some including convertible versions, a Nismo version, Touring, and Grand Touring and a track version. The Touring and Grand Touring were the luxury versions of the already luxurious sports car. The Nismo and Track versions were equipped with may sports and racing packages that included turbochargers, brake systems, and much more. By 2008 the 350Z had been given a little more power with a 3.5 Liter dual intake engine that had an output of 306HP.

This now brings us to our current Nissan Z car. The 370Z. Stay tuned for our last chapter in the Nissan Z.

The Nissan Z: Back to the Story

Welcome back to the story of The Nissan Z car. After making a little announcement of the all-new 2013 Nissan Pathfinder, we return where we left off. In the last chapter we discussed the 300ZX and the fate that it took after an inflation in price, leaving us where we begin today.

As of 1997 the Nissan Z car had been lost. A financial crunch, large inflation, and interest in SUVs caused Nissan to set the Nissan Z on the back burner. The Z took a five year hiatus.  But during this hiatus Nissan attempted to keep interest alive in the Z by launching a restoration program in 1998, in which they would purchase original 240Zs, professionally restore them, and then resell them at dealerships for roughly $24,000.

Then in 1999, Nissan released the 240Z concept at the 1999 North American International Auto Show. It was an obvious throwback to the original, orange, two-seater with classic swept back styling. Unlike most Concepts, this one was fully functional, with a 2.4-Liter 4-cylinder engine from the Nissan 240SX featuring 200 HP and 180 LB-Ft Torque. The concept never made it past that point, as the smaller engine size couldn’t match up to the V6 that was traditional to the Z car.

Shortly after, the French company Renault bought most of Nissan’s stock and only two years later in 2001 Carlos Ghosn became CEO telling reporters that “We will build the Z. And we will make it profitable.”

Thus introduced the New Z concept. And sadly the new concept will not be revealed until next time. So stay tuned to see the Return of the Nissan Z.

The All-new 2013 Nissan Pathfinder

We figured we would take a short break from the Nissan Z story to introduce the All-New 2013 Nissan Pathfinder. Nissan has taken the wraps off its new more luxurious 2013 Pathfinder, revealing its new sleek look that goes along with its boasted 30% better gas mileage.

One notable change in the new 2013 Nissan Pathfinder is that is now built on a unibody platform as opposed to its past body-on-frame packaging. This body style is a similar platform to that used on the Infiniti JX luxury SUV that’s currently on sale. Though the new unibody will cause the 2013 Pathfinder to lose some of its ruggedness, Nissan states that to them, that’s okay, buyer’s didn’t really want that anyway.

“The majority of our customers just don’t go off road,” says Tom Smith, director of SUV marketing at Nissan. “They’re concerned with gas mileage, all-weather capabilities and having enough space for their families.”

Changing the Pathfinder’s architecture allowed Nissan to shed 500 pounds and achieve 20 mpg in the city and 26 mpg on the highway in the front-wheel drive model, which weighs in at 4,149 pounds. The all-wheel drive model (which adds 100 pounds) will get 19 mpg in the city and 25 mpg on the highway.

Powered by Nissan’s 260-horsepower, 3.5-liter DOHC V6, the Pathfinder still has enough muscle to tow 5,000 pounds (last year’s V8 model could tug up to 7,000). It will use Nissan’s next-generation CVT as well, which improves gas mileage through increased ratio spread and lowered internal friction. Available amenities will include heated and cooled seats, Around-View Monitor and Easy-Fill Tire Alert.

Nissan has yet to release the pricing points for the new 2013 Nissan Pathfinder, but it will be expected to start with a base model around $28,000 when it hits show rooms later this year.

Check out the videos below for a little more on the 2013 Pathfinder.

The Nissan Z: Continuing once again.

Last time we left off talking about the late 1980’s Nissan 300ZX, by this time the Nissan Z series had gained a tremendous amount of popularity in the field of car enthusiasts and sports car fans alike. And the fourth generation Z car was nothing different.

In 1990 Nissan released a new version of the 300ZX, this time a complete overhaul with the exception of the 3.0-liter V6 engine that was cranking out 222 HP. The big news for Z car lovers was the turbo variant, now upgraded to have twin Garrett turbochargers and dual intercoolers, now pushing out a daring 300 HP. Upon its release the 300ZX was a fan favorite, as well as critic favorite. It won Motor Trends “Import Car of the Year” in 1990, as well as “Top Ten Performance Cars of the Year”. Automobile Magazine honored the 300ZX as the “Design of the Year” and is apart of their “All-Star” list. The 300ZX  was produced for seven years in America, and in the 1990 year the z car reached one million sales, making it the all-time best selling sports car.

In 1993, a convertible version of the 300ZX was released, marking the first convertible of the Nissan Z car series. This was a variant of the standard T-top that was available until then.

In 1996, as the fate of many Japanese sports cars of the time, the 300ZX began to slow production as a result of the rising Yen to Dollar ratio as well as the trend toward SUV sales. But the true killer of the 300ZX was its inflating price. It started at $30,000 and at the end of the 6 year run it was up to almost $50,000.  This sent the overwhelmingly popular Z car into a 5 year hiatus.

In the next post we get into some of the thing that Nissan did to keep interest in the Z car while it was no longer in production, as well as the car that brought the Z back to life.