The all-new 2013 Nissan Altima receives IIHS Top Safety Pick Plus award

The all-new 2013 Nissan Altima has been awarded the Insurance Institute for Highway Safety‘s Top Safety Pick. The IIHS as it is better known is a non-profit organization funded by auto insurers that works to reduce the number of motor vehicle crashes and injuries associated with vehicles. Its role is to carry out research and produce ratings for vehicles and some consumer products such as baby car seats.

The 2013 Nissan Altima is being recognized for an excellent performance in all five of the passenger safety tests. It was already recently awarded a five-star rating from the National Highway Traffic Safety Administration, but has now also scored well on all five categories consisting of front, side, rollover, rear, and small overlap frontal.

“Driver and passenger safety are top priorities for Nissan, which is why we make features like Safety Shield technologies available,” said Bob Yakushi , Nissan’s director of product safety. “The 2013 Nissan Altima is truly Nissan’s most innovative Altima ever, and the ‘Top Safety Pick Plus’ designation by IIHS reflects the engineering and design that have gone into this car to make it stand out in the class.”

Nissan announces NISMO expansion

Nissan is working to turn its Nismo line into a legitimate sub-brand.

Nissan plans to model its performance after the Mercedes-Benz’s AMG and Lexus’ F-Sport line. They plane to make a noticeable increase in performance and obtain a more sporty suspension so it is easier to handle. Nissan wants to differentiate their product from their competitors and make the brand more appealing to you and me.

Nissan is investigating a line of low-volume vehicles and the first of which being the Juke Nismo. The Juke Nismo is expected to launch next year.

There is no word yet which other models will be a part of the Nismo expansion. Nissan executives have stated that in order for a vehicle to join the Nismo brand, they would have to meet certain criteria. Nissan plans to announce those in early 2013.

For more information on the Juke Nismo and when you can buy one, check out Lewis Nissan for all the details.

Nissan DRIFT Game

As a readers warning, do not try this at home. But recently Drift Alliance racers Ryan Tuerck and Chris Forsberg decided to challenge each other in a typical mans fashion to a little game of horse. But this time they were spelling “DRIFT”. The challenges were simple. One runs through a challenge, if one did better than the other the the loser got a letter spelling DRIFT until the entire word was spelled. Both drivers, sporting Nissan 240SX drift cars took on challenges such as “the barrel touch”, where you would drift and only allow the rear of the 240SX to touch a barrel, and the one the touched it with the least amount of car wins. The there is the liquid challenge, where each driver had a liquid in a container and had to complete a drift course while holding the container, the one with the most liquid at the end wins.

Through these comical and entertaining challenges only won can become the victor of the “DRIFT” games, but with both sporting the 240SX it would seem it would be even across the board. Guess you’ll have to watch the video below to find out.