The Nissan Titan has not seen many changes since it’s been on the market for a decade. The 2015 Titan could make the truck more of a contender in the full-size truck market. The Ford F-150 is a serious competitor for the truck.
One of the vice presidents for Nissan North America optimistically predicted a 460 percent boost in sales for the redesigned pickup. Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America Inc was quoted saying, “Reaching 100,000 is certainly possible. We believe there might be a recipe to grab some of this huge segment”.
The full-size pickup market is the most profitable segment for the Detroit 3. Nissan is taking another shot in this market because sales for Chevrolet, Ford, Ram, Toyota, and Nissan reached almost 1.6 million units. There is a lot of ground that could be taken from its competitors. Sales for the Titan have been small compared to the Ford F-150, which is the number 1 selling vehicle.
To gain some of the market back, Nissan plans to add a regular cab model to the extended cab and crew cab. The pricing structure will also see some changes. Currently the Titan is more of a premium lifestyle pickup, they will offer lower-priced models with the redesign.
Nissan plans to focus on fuel economy as part of the redesign as well. Materials that will reduce weight and advanced technology will be utilized as well.
Mr. Loing stated that it will be hard to grab the attention of pickup intenders. He was quoted saying “It is domestic driven with a high loyalty to domestic products. So the question is, ‘Why bother?’ It is still a huge segment. Whether it is through build quality, equipment, some price advantage, you name it, it may work. We will try again.”