Nissan Expands Next Generation of Titans

The Nissan Titan has not seen many changes since it’s been on the market for a decade. The 2015 Titan could make the truck more of a contender in the full-size truck market. The Ford F-150 is a serious competitor for the truck.

One of the vice presidents for Nissan North America optimistically predicted a 460 percent boost in sales for the redesigned pickup.  Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America Inc was quoted saying, “Reaching 100,000 is certainly possible. We believe there might be a recipe to grab some of this huge segment”.

The full-size pickup market is the most profitable segment for the Detroit 3. Nissan is taking another shot in this market because sales for Chevrolet, Ford, Ram, Toyota, and Nissan reached almost 1.6 million units. There is a lot of ground that could be taken from its competitors. Sales for the Titan have been small compared to the Ford F-150, which is the number 1 selling vehicle.

To gain some of the market back, Nissan plans to add a regular cab model to the extended cab and crew cab. The pricing structure will also see some changes. Currently the Titan is more of a premium lifestyle pickup, they will offer lower-priced models with the redesign.

Nissan plans to focus on fuel economy as part of the redesign as well. Materials that will reduce weight and advanced technology will be utilized as well.

Mr. Loing stated that it will be hard to grab the attention of pickup intenders. He was quoted saying “It is domestic driven with a high loyalty to domestic products. So the question is, ‘Why bother?’ It is still a huge segment. Whether it is through build quality, equipment, some price advantage, you name it, it may work. We will try again.”

Nissan Resonance Concept is a Glimpse of the Future Murano

The Nissan Resonance Concept debuted at the 2013 Detroit Auto Show, giving a glimpse at the company’s future design direction for crossovers. The concept heralds what the next-generation Murano may look like once it comes out.

Nissan has already confirmed the successor to the big crossover’s throne will be produced in Mississippi for the first time. The Resonance has a “floating” roof and dynamic head lamp arrays. It has a more athletic appearance than the current generation. Inside, the designers came up with a cockpit aimed to convey what “the future of first-class space travel might be”.

Nissan has not said what will be under the hood of the upcoming Murano, but the Resonance boasts an all-wheel-drive hybrid powertrain with a small displacement internal combustion engine and an electric motor.

For more information about the Nissan Resonance or other Nissan vehicles, visit Lewis Nissan at http://www.lewisnissan.com for more details.

 

Nissan Resonance Concept Car

picture courtesy of autoblog.com

Nissan Announced the 2014 Nissan Versa Note at the 2013 Detroit Auto Show

The Nissan Versa wasn’t the bestselling car, so Nissan decided to debut the Versa Note at the 2013 Detroit Auto show.

The Nissan Versa Note is a cute, five-door version of the little sedan that has turned a lot of heads.  The Versa Note is aesthetically appealing while being very aerodynamic with a drag coefficient of just 0.29. Under the hood, the Versa Note holds a 1.6-liter inline four-cylinder engine that turns out an impressive 109 horsepower and 1017 pound-feet of torque.

Nissan includes the AroundView Monitor that gives you a bird’s eye view of your surroundings on the Versa Note. NissanConnect is available on SL models with the technology package that includes NavWeather, hands-free texting, streaming audio, Pandora and Bluetooth, and NavTraffic that is all in a 5.8-inch touch-screen.

Perhaps the most attractive thing about the new Nissan Versa Note is its starting price of $13,990. While this is a $2,000 increase in the Versa sedan, it undercuts a lot of competitors in this new segment.

The Versa Note will be available at dealerships this summer, including Lewis Nissan. Visit Lewis Nissan’s website at www.lewisnissan.com for more information and updates upon the arrival of the 2014 Nissan Versa Note.

 

picture courtesy of autoblog.com

picture courtesy of autoblog.com

Nissan Previews its All-New Interactive Exhibit

Nissan previews its all-new interactive exhibit for the 2013 North American International Auto Show, NAIAS. There will be new sights, sounds and scents that will greet visitors.

At the NAIAS, Nissan plans to debut its new global auto show stand design that features multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements. The space is highly interactive and includes intuitive and sensory marketing to provide visitors Nissan’s brand position of “Innovation that Excites”.

The new exhibit is a 150 ft. long/45 sq. ft. wide halo that appears to float over the dual-turntable stage. An interactive “Innovation Wall” communicates Nissan’s brand story to visitors through Xbox Kinect™.  Nissan is not only interacting with their visitors through sight and sounds, they are also incorporating things to stimulate the senses of touch and smell.  A unique, distinctive fragrance will be released periodically throughout the display area. The mood-setting music will change slightly with a different vibe as the day progresses from morning to mid-day to evening.

The Innovation Wall has six interactive screens incorporated into a graphic band that fills up the entire band that takes up the back wall. These screens were designed to give visitors a more hands-on view of the brand.

The new Nissan interactive exhibit is making appearances at not only the NAIAS but at ten other global auto shows throughout 2013.

Below is a picture of what the exhibit will look like at the 2013 Automotive Shows Nissan will be attending.

2013 Nissan Auto Show Display

courtesy of Nissannews.com