Nissan Takes Shape to Silicon Valley

Nissan has established a research center in the heart of Silicon Valley. Company leaders say the plan to partner with other companies to research and develop the best and most advanced technology possible.

Carla Bailo said that Silicon Valley is where everything is happening so that is where Nissan needs to be. There is a lot of intelligence that resides in Silicon Valley.

The new facility is a part of Nissan’s global plan to expand research and development outside of Japan into key local markets. The team in Silicon Valley will work with the team in Japan who is working on developing autonomous driving vehicles, or a car that can drive itself.

Researchers will also look for ways to connect the car with the internet, existing infrastructure, and other self-driving cars. Nissan will also go further into researching the Human Machine Interface so that autonomous cars are connected and better interact with people.

Nissan Leaf Gets New Bose Sound System

While the Nissan Leaf doesn’t compare to the thumping sound systems famous rappers or celebrities have, they are bringing in a stereo that is in line with the car’s energy efficient approach.

Nissan worked with Bose to develop a system that cuts energy use in half while it increases the sound quality. The Leaf will be bumpin’ on the inside while still be quiet on the outside.

Brendan Jones, Nissan director of EV marketing, said “Early adopters of electric vehicles were thrilled to have a zero-emissions vehicle and now that we’re expanding the market and it matures, many customers are asking for more amenities in their EV”. Mr. Jones also said “We wanted to be able to give them a premium sound system and be conscientious about the amount of energy required to do so”.

Brandon Westly, president of the Bose Automotive System Division, was quoted saying “The Bose Energy Efficient Series sound system delivers on all its promise for LEAF owners. It’s remarkably efficient-without conceding on great musical performance”. He also stated “This system demonstrates the unmatched advancements we’ve achieved in producing highly efficient audio technology in vehicles”.

Nissan is now looking to take their best selling electric vehicle and trick it out. One amenity at a time, the Leaf will become more like any other car and help the environment. What more could you want from a car?

Nissan Leaf

photo courtesy of nissanusa.com

2013 Nissan Pathfinders Earns Top Honors – Chicago Auto Show

MotorWeek announced the 2013 Nissan Pathfinder as the winner of the “Best Large Utility” category in its annual 2013 Drivers’ Choice Awards. The Pathfinder was redesigned and was recognized for its shift towards increased comfort and luxury compared to earlier models.

Pierre Loing, Vice President of Product Planning at Nissan Americas, said “The 2013 Nissan Pathfinder was completely redesigned to provide best-in-class standard towing capacity with cargo space for the entire family, and neither were compromised in pursuit of class-leading fuel efficiency. This honor solidifies the Pathfinder’s unparalleled versatility, and we sincerely thank MotorWeek for their recognition.”

The Drivers’ Choice Awards recognize the best models in a wide range of lifestyle categories. The awards are determined based on superior performance, technology, practicality, dollar value, and driving experience.
The 2013 Nissan Pathfinder is the 4th generation of Pathfinder. It has a completely redesigned chassis and body in conjunction with a class-exclusive Xtronic CVT transmission. It attains class-leading fuel economy of 26 mpg highway, EPA estimated. The ride is more comfortable than that of the outgoing model. Even with the increase in fuel efficiency, the Pathfinder is slightly larger and is able to have best-in-class interior passenger volume and best-in-class front headroom and front legroom.

Visit http://lewisnissan.com for more information on the 2013 Nissan Pathfinder and other Nissan vehicles in the Charleston, WV area.

 

Award Being Presented

photo courtesy of nissannews.com

Nissan GT-R Races a Ducati 1098 and Lamborghini Revention Roadster

On a 2.5-mile runway the Lamborghini Revention Roadster, Ducati 1098 and the Nissan GT-R with 580 horsepower and a launch control upgrade, take off. Naturally the Ducati takes off first, since its lightweight and has high-horsepower. It gets the jump start at the line, but doesn’t finish in first.

The Lamborghini gets off to a bad start the first race, but comes back to make second place. In the second race it is just the Nissan GT-R and the Lamborghini Revention Roadster. The Nissan GT-R starts out strong, leaving the Lamborghini in the dust. The GT-R easily won this race.

In the third race with just the GT-R and Revention Roadster, which starts with a rolling start, the Lamborghini just looks ordinary in the beginning. However, it does find redemption.

The video of the races is below. For more information on Nisan or a Nissan GT-R, visit our website at lewsinissan.com for more details.