Last week Apple released its newest update, iOS7. With this update came a whole new plethora of features for the iPhone, iPad, and iPod. One of the newest features is iTunes Radio. In order to use it to its full capabilities, you’ll need a Nissan.
Nissan announced that it will serve as the exclusive automotive advertising partner for the launch of Apple’s iTunes Radio. The Nissan vehicles to be highlighted with the iTunes Radio first are the 2014 Nissan Rogue compact SUV, the all-new 2014 Versa Note and the hot-selling LEAF electric vehicle.
Jon Brancheau, vice president, Marketing, Nissan North America, Inc., said “We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments’, riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models. We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
Brancheau went on to say “Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests. We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience.”