When you think about a four-door sedan, racetrack thrills usually don’t come to mind. However, for a lucky group of people that’s exactly what they got with the 2015 Nissan Altima. This was all part of Nissan’s second “Ride of Your Life” campaign.
Last year, in the Ride of Your Life campaign, participants were told they were going for a ride in a real racecar; however, this car turned out to be the 2014 Altima in disguise. For this year’s fun, lucky guests were invited to a mall and each got a turn to attempt to “unlock” a large glass box. For the lucky few that got the box to open, they found a bright red 2015 Altima. A professional driver then took them on some thrilling laps around the track. And then, the passengers were given the chance to be the drivers.
“Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, in a statement. “You can see the excitement on the participants’ faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience – reinforcing our belief that Altima is no ordinary mid-size sedan.”
Stop by Lewis Nissan today to experience the thrills of the 2015 Nissan Altima for yourself.