New Nissan Pathfinder Debuts in Dallas

After joining forces with the city of Dallas in a new sponsorship agreement, Nissan took over Klyde Warren Park in the city in order to make a major announcement — the reveal of the new Nissan Pathfinder for 2017. Expected to go on sale in the States sometime this fall, the Pathfinder was unveiled in a dramatic event featuring a pop-up urban maze. Nissan called the event “#FindYourNewPath.”

new Nissan PathfinderPresent at and participating in the event were Dallas city officials and representatives from the Parks and Recreation department. Nissan is now a Premier Sponsor of Klyde Warren Park, as well as a Presenting Sponsor of park events, and a sponsor of the park’s free Wi-Fi service. Nissan will also be considered the park’s official vehicle brand.

Jose Munoz, executive vice president of Nissan Motor Co., Ltd. and chairman of Nissan North America, Inc., commented, “Nissan has had a 35-year presence in Texas with a longstanding commitment to supporting activities at the local community level, whether school activities or Habitat for Humanity housing builds.”

The new Nissan Pathfinder offers a refreshed exterior, a new 3.5-liter V6 engine, and other features including an available motion-activated power liftgate. The new Advanced Drive Assist Display gives drivers access to new high-tech safety features.

Nissan Drops the Cube, Promises to Still Be Quirky

2013 Nissan CubeMany car buyers search for something a little different in their vehicles, like a standout color or unique shape. For these shoppers, the Nissan Cube and CrossCabriolet were two options that could fill that need.

In a recent announcement, however, Nissan drops the Cube and the CrossCabriolet from its 2015 lineup. These were two of Nissan’s most unique designs; but, don’t worry, Nissan has promised it will still be quirky.

 In speaking with Automotive News, Nissan’s chief planning officer, Andy Palmer, said, “To be clear, we will morph this space in our portfolio into something iconic. The space is held to make sure we have something iconic.”

As to what will fill the space, Nissan hasn’t said, but as Automotive News points out, there have been plenty of Nissan concepts that would be a welcome addition, for example, the wedge-shaped BladeGlider or the IDx. And, hey, there’s always the slightly bug-eyed Nissan JUKE.

Which quirky Nissan design is your favorite?

New 2014 Nissan GT-R trim set to target Women and Older Buyers

For 2014 Nissan has planned to release the Nissan GT-R with a few new updates. These updates will include improved performance and for the first time will be getting a new “Amber Red” trim level that will be targeted towards “Women, and slightly older buyers” according to brand chief Kazutoshi Mizuno.

The new trim level is designed to be more fashionable in the attempt to attract a different buy than the car currently receives. Though right now sales are doing well. The 2013 model GT-R already has so many pre-orders that Mizuno has had to ask that the Tochigi plant where the GT-R is built increase production capacity in order to meet the demand.

Along with the new trim level, the 2014 GT-R will receive improved performance, interior quality improvements, as well as a set of safety upgrades.

Check out a video of the new GT-R and Mizuno below.

Nissan Giving Us More In-Vehicle Technology

Earlier this month, Nissan Motor Company’s CEO, Carlos Ghosn, unveiled a series of major initiatives in automotive communications technology which is intended to debut in the all-new Altima later this year.

“It’s clear that consumers expect to be connected wherever they are, and that includes the time spent in their automobiles,” said Ghosn. “To meet those needs, Nissan is developing a series of innovative breakthroughs in communication devices that will be safe to use while driving.”

Below is a video of Mr. Ghosn discussing the new generation of NissanConnect℠.