After joining forces with the city of Dallas in a new sponsorship agreement, Nissan took over Klyde Warren Park in the city in order to make a major announcement — the reveal of the new Nissan Pathfinder for 2017. Expected to go on sale in the States sometime this fall, the Pathfinder was unveiled in a dramatic event featuring a pop-up urban maze. Nissan called the event “#FindYourNewPath.”
Present at and participating in the event were Dallas city officials and representatives from the Parks and Recreation department. Nissan is now a Premier Sponsor of Klyde Warren Park, as well as a Presenting Sponsor of park events, and a sponsor of the park’s free Wi-Fi service. Nissan will also be considered the park’s official vehicle brand.
Jose Munoz, executive vice president of Nissan Motor Co., Ltd. and chairman of Nissan North America, Inc., commented, “Nissan has had a 35-year presence in Texas with a longstanding commitment to supporting activities at the local community level, whether school activities or Habitat for Humanity housing builds.”
The new Nissan Pathfinder offers a refreshed exterior, a new 3.5-liter V6 engine, and other features including an available motion-activated power liftgate. The new Advanced Drive Assist Display gives drivers access to new high-tech safety features.