Nissan Titan Pickup Targets Untapped Niche in Market

The Nissan Titan pickup truck is targeting an “in-between” niche in its segment, giving it an edge over the big players in the industry such as Ford and Chevy. This special niche speaks specifically to drivers who like to have a big, powerful truck without having more power than they’d ever use, or drivers who bought a larger truck and miss the friendly handling and maneuverability of a smaller one. No matter the case, the Titan taps into that in between space to attract buyers.

Nissan Titan pickupInstead of focusing on power like other pickups – though the Titan certainly doesn’t compromise power in any way  – the engineers behind the Nissan Titan poured their efforts into ensuring the truck provides consumers with a better driving experience than they’ve ever known in a truck of its size. Particularly large hydraulic cab mounts lessen the effect of road shock. In addition, the tires have been specially tuned to give a smoother ride.

The Nissan Titan pickup sits at a towing capacity of about 6,000 lbs., which Nissan representatives say also fits neatly into that in-between niche between a lighter duty pickup and a bigger, more powerful truck. The Titan was also tested on ranchers in Texas in the early stages of development to ensure consumer satisfaction.