Nissan Titan XD named the 2015 Truck of Texas

2015 Truck of Texas - Nissan Titan XDTexas is a pretty tough place. Therefore, you need a pretty tough truck to be named the official truck of Texas. Evidently, Nissan has just the right vehicle for the job.

According to a Nissan press release, the Nissan Titan XD was named the 2015 Truck of Texas.

It really comes as no surprise when you consider the endurance and durability of the Nissan Titan.

The new Nissan Titan XD has an impressive towing capacity of 12,000 pounds, able to haul pretty much any load.

The Titan XD also received awards for the Luxury Pickup Truck of Texas and the Off-Road Pickup Truck of Texas, proving how versatile the vehicle truly is.

“This prestigious Truck of Texas award gives us tremendous validation heading into the TITAN XD launch in December,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “We are humbly honored to accept this award.”

Be on the lookout in December for the official truck of Texas: The Nissan Titan XD.

New Nissan Titan XD Heads for Hollywood

The Nissan Titan XD just recently burst onto the scene up in Detroit. An all-new version of Nissan’s full-size truck, the XD debuted at the North American International Auto Show. But just like a budding movie star who made his or her name in a small indie film, the Titan XD is already headed to bigger things—like Hollywood. In fact, the XD is on its way from Detroit to Los Angeles to make a string of public appearances.

Nissan Titan XDThe new Titan, wearing a beautiful, bright yellow exterior, will showcase its powerful and muscular new appearance in several places across Los Angeles. If you can’t make it to the appearances, you can still follow the truck thanks to the hashtag #NissanTITAN.

However, if you want to test out the Titan XD’s amazing new 5.0-liter engine from Cummins, you’ll have to actually come see us here at Lewis Nissan later this year to get behind the wheel for yourself. For now, the LA appearances can whet your appetite, but to really get the full experience, you’ll need to take a test drive and learn the Titan’s new design for yourself.

The 2014 Nissan Frontier: What You See Is What You Get

The 2014 Nissan Frontier small pickup truck has remained true to its roots, keeping the same design for a whole decade. This is unusual for popular vehicles, because they usually end up undergoing drastic stylistic changes over the years to keep the model looking fresh and up-to-date.

2014 Nissan Frontier - Lewis NissanThe Frontier runs off of a V-6 engine that shows off its 261-horsepower and its abilities to handle all types of terrain. The New York Daily News reports that the “Frontier is a simply smaller, more nimble, and more maneuverable vehicle than a full-size truck. Tidier dimensions come in handy in urban parking situations, and when off-roading on tight trails.” Because of its small size, the Frontier is more practical to own than larger trucks, thanks to its superior functionality when it comes to performing everyday tasks.

Keeping the same design for ten years is a true accomplishment, especially when car companies are frequently scrambling to “rebrand” automobiles that are losing their appeal. The Frontier’s endurance can be viewed as being a testament to the truck’s reliability. Sometimes new isn’t always better, and if it isn’t broken, why fix it? Get your hands on your own steadfast 2014 Frontier here at Lewis Nissan!

Nissan Expands Next Generation of Titans

The Nissan Titan has not seen many changes since it’s been on the market for a decade. The 2015 Titan could make the truck more of a contender in the full-size truck market. The Ford F-150 is a serious competitor for the truck.

One of the vice presidents for Nissan North America optimistically predicted a 460 percent boost in sales for the redesigned pickup.  Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America Inc was quoted saying, “Reaching 100,000 is certainly possible. We believe there might be a recipe to grab some of this huge segment”.

The full-size pickup market is the most profitable segment for the Detroit 3. Nissan is taking another shot in this market because sales for Chevrolet, Ford, Ram, Toyota, and Nissan reached almost 1.6 million units. There is a lot of ground that could be taken from its competitors. Sales for the Titan have been small compared to the Ford F-150, which is the number 1 selling vehicle.

To gain some of the market back, Nissan plans to add a regular cab model to the extended cab and crew cab. The pricing structure will also see some changes. Currently the Titan is more of a premium lifestyle pickup, they will offer lower-priced models with the redesign.

Nissan plans to focus on fuel economy as part of the redesign as well. Materials that will reduce weight and advanced technology will be utilized as well.

Mr. Loing stated that it will be hard to grab the attention of pickup intenders. He was quoted saying “It is domestic driven with a high loyalty to domestic products. So the question is, ‘Why bother?’ It is still a huge segment. Whether it is through build quality, equipment, some price advantage, you name it, it may work. We will try again.”