Nissan Titan Pickup Targets Untapped Niche in Market

The Nissan Titan pickup truck is targeting an “in-between” niche in its segment, giving it an edge over the big players in the industry such as Ford and Chevy. This special niche speaks specifically to drivers who like to have a big, powerful truck without having more power than they’d ever use, or drivers who bought a larger truck and miss the friendly handling and maneuverability of a smaller one. No matter the case, the Titan taps into that in between space to attract buyers.

Nissan Titan pickupInstead of focusing on power like other pickups – though the Titan certainly doesn’t compromise power in any way  – the engineers behind the Nissan Titan poured their efforts into ensuring the truck provides consumers with a better driving experience than they’ve ever known in a truck of its size. Particularly large hydraulic cab mounts lessen the effect of road shock. In addition, the tires have been specially tuned to give a smoother ride.

The Nissan Titan pickup sits at a towing capacity of about 6,000 lbs., which Nissan representatives say also fits neatly into that in-between niche between a lighter duty pickup and a bigger, more powerful truck. The Titan was also tested on ranchers in Texas in the early stages of development to ensure consumer satisfaction.

Nissan Titan XD named the 2015 Truck of Texas

2015 Truck of Texas - Nissan Titan XDTexas is a pretty tough place. Therefore, you need a pretty tough truck to be named the official truck of Texas. Evidently, Nissan has just the right vehicle for the job.

According to a Nissan press release, the Nissan Titan XD was named the 2015 Truck of Texas.

It really comes as no surprise when you consider the endurance and durability of the Nissan Titan.

The new Nissan Titan XD has an impressive towing capacity of 12,000 pounds, able to haul pretty much any load.

The Titan XD also received awards for the Luxury Pickup Truck of Texas and the Off-Road Pickup Truck of Texas, proving how versatile the vehicle truly is.

“This prestigious Truck of Texas award gives us tremendous validation heading into the TITAN XD launch in December,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “We are humbly honored to accept this award.”

Be on the lookout in December for the official truck of Texas: The Nissan Titan XD.

The 2014 Nissan Frontier: What You See Is What You Get

The 2014 Nissan Frontier small pickup truck has remained true to its roots, keeping the same design for a whole decade. This is unusual for popular vehicles, because they usually end up undergoing drastic stylistic changes over the years to keep the model looking fresh and up-to-date.

2014 Nissan Frontier - Lewis NissanThe Frontier runs off of a V-6 engine that shows off its 261-horsepower and its abilities to handle all types of terrain. The New York Daily News reports that the “Frontier is a simply smaller, more nimble, and more maneuverable vehicle than a full-size truck. Tidier dimensions come in handy in urban parking situations, and when off-roading on tight trails.” Because of its small size, the Frontier is more practical to own than larger trucks, thanks to its superior functionality when it comes to performing everyday tasks.

Keeping the same design for ten years is a true accomplishment, especially when car companies are frequently scrambling to “rebrand” automobiles that are losing their appeal. The Frontier’s endurance can be viewed as being a testament to the truck’s reliability. Sometimes new isn’t always better, and if it isn’t broken, why fix it? Get your hands on your own steadfast 2014 Frontier here at Lewis Nissan!