Nissan Titan Pickup Targets Untapped Niche in Market

The Nissan Titan pickup truck is targeting an “in-between” niche in its segment, giving it an edge over the big players in the industry such as Ford and Chevy. This special niche speaks specifically to drivers who like to have a big, powerful truck without having more power than they’d ever use, or drivers who bought a larger truck and miss the friendly handling and maneuverability of a smaller one. No matter the case, the Titan taps into that in between space to attract buyers.

Nissan Titan pickupInstead of focusing on power like other pickups – though the Titan certainly doesn’t compromise power in any way  – the engineers behind the Nissan Titan poured their efforts into ensuring the truck provides consumers with a better driving experience than they’ve ever known in a truck of its size. Particularly large hydraulic cab mounts lessen the effect of road shock. In addition, the tires have been specially tuned to give a smoother ride.

The Nissan Titan pickup sits at a towing capacity of about 6,000 lbs., which Nissan representatives say also fits neatly into that in-between niche between a lighter duty pickup and a bigger, more powerful truck. The Titan was also tested on ranchers in Texas in the early stages of development to ensure consumer satisfaction.

The 2014 Nissan Frontier: What You See Is What You Get

The 2014 Nissan Frontier small pickup truck has remained true to its roots, keeping the same design for a whole decade. This is unusual for popular vehicles, because they usually end up undergoing drastic stylistic changes over the years to keep the model looking fresh and up-to-date.

2014 Nissan Frontier - Lewis NissanThe Frontier runs off of a V-6 engine that shows off its 261-horsepower and its abilities to handle all types of terrain. The New York Daily News reports that the “Frontier is a simply smaller, more nimble, and more maneuverable vehicle than a full-size truck. Tidier dimensions come in handy in urban parking situations, and when off-roading on tight trails.” Because of its small size, the Frontier is more practical to own than larger trucks, thanks to its superior functionality when it comes to performing everyday tasks.

Keeping the same design for ten years is a true accomplishment, especially when car companies are frequently scrambling to “rebrand” automobiles that are losing their appeal. The Frontier’s endurance can be viewed as being a testament to the truck’s reliability. Sometimes new isn’t always better, and if it isn’t broken, why fix it? Get your hands on your own steadfast 2014 Frontier here at Lewis Nissan!

Frontier is One of the Few Midsize Pickup Trucks Left!

The Nissan Frontier is one of the only midsize pickup trucks left on the market.  With fewer models in the market, the retail cost of the older models is rising. Used vehicles from model years 2007-2011 depreciated 1.3 percent across the board but midsize pickups from the same model years only decreased by 0.7 percent on average.  Midsize trucks are holding their value better than other products on the market simply because there are few brand-new options available. Nissan is one of three that offers a midsize pickup in their lineup.

The 2013 Nissan Frontier maximizes utility and performance making it a versatile truck. The Nissan Frontier has a 2.5-liter DOHC 16-valve 4-clinder engine. It has an EPA estimated 19 miles per gallon city and 23 miles per gallon highway. It’s available as either a King Cab, which features an extended cab, or a Crew Cab, which seats five passengers and has four doors. The 2013 Nissan Frontier is available in four trim options; S, SV 4-Cylinder, SV V6 and PRO-4X.

Lewis Nissan is proud to carrier the 2013 Nissan Frontier. For more information on the Frontiers we have in stock, please visit our website.

2013 Nissan Frontier